Marketing Associate

GOOD PLANeT Foods is committed to bring the Joy of Cheese, Plant Based, by providing the best allergen-free plant-based dairy alternative product in the market.

Job Summary:

GOOD PLANeT Foods is seeking a Marketing Associate to join our Marketing team.

We are looking to hire a motivated and ambitious self-starter with exceptional communication and strategic skills who will play an integral role in the growth of the company. This role reports into the Director of Brand & Content.

GOOD PLANeT Foods is the fastest growing brand in the plant-based cheese category and committed to offering PLANeT Friendly products. Our line of products are available nationally through retailers such as Wegmans, Wakefern, Sprouts, etc. and can be found in restaurants and packaged foods around the world. To learn more, visit

Main responsibilities include but are not limited to:

  • Lead social media planning, content creation, calendars, reporting, and optimizations across all owned social platforms (Facebook, Instagram, TikTok, Twitter, etc.) Monitor discussions, posts, and comments to promote engagement and growth with engaging ideas and cost-effective strategies.
  • Develop and execute towards goals and performance metrics for owned social platforms using data, analytics, critical understanding of historical data, effectiveness, strategy, and creative. Monthly and quarterly reporting/analysis with data driven recommendations for continuous improvement.
  • Lead and evolve influencer marketing strategy via activations that drive key brand metrics, leveraging a data-driven and holistic view of the role of influence within broader communication strategies.
  • Identify opportunities to surprise, delight, and show our community how much we appreciate them.
  • Manage Friends of GOOD PLANeT Ambassador Program.
  • Manage newsletter and push message creation process from development to deployment. Design and execute A/B subject line, creative, and copy tests regularly. Monthly and quarterly reporting and analysis with data driven recommendations for improving program- leverage email performance and behavioral data, customer data, test results, etc., to support recommendations.
  • Ensure exceptional customer service is being delivered. Respond to and resolve customer inquiries via all social channels, email, and phone.
  • Maintain website with agency partner.
  • Support ad-hoc projects when required.


  • At least two years’ experience in social media at a brand or agency
  • Bachelor’s degree
  • Experience with influencer marketing with a proven ability to manage online influencers
  • Solid understanding of Facebook, Instagram, Twitter, TikTok, etc., including backend, publishing, and analytics across each platform
  • Highly creative with proven examples of social media content created
  • Proven ability to operate in a fast-paced environment
  • Experience within CPG preferred
  • Photoshop, Illustrator, or Canva experienced preferred

$55-65k Full Time. NYC, Hybrid

To apply, submit your resume to

GOOD PLANeT Foods is an equal-opportunity employer and we welcome applicants from all backgrounds. If you are a passionate team player who wants to have an outsized impact on a fast-growing startup within a diverse and dynamic team, we would love to hear from you!